bushnell
bringing back an icon into the outdoors
project
bushnell A-series
applied services
> product strategy
> product design
> color concept
the CHALLENGE
strong brand heritage and binocular know-how but not close to the outdoor consumer needs
the SOLUTION
translating the brand's core values into a fresh design language for outdoor binoculars
the PAYOFF:
a cohesive Product DNA that successfully captures the outdoor market.
campchef
next level camp grill
applied services
product strategy
product design
disrupting the camp grill market through a bold new design DNA
deuter
baseline for future proof collection architecture
applied services
product strategy
product gameplan
adressing the needs of consumers in combination with a streamlined product portfolio leads to efficience, effectiveness and high economy
images © deuter & CoCreatify
working with coCreatify was not only professionally solid and practical, but also always straightforward and collaborative, on eyelevel. Through a structured portfolio analysis and the development of brand-specific target audience segments, valuable insights were gained to support targeted assortment management and a consumer-oriented collection strategy.
Sebastian Schwager
Head of Product Management, deuter
Camp Chef
consumer first
applied services
product strategy
product gameplan
rooted in a consumer-first strategy, our bold new product gameplan sets the tone for a cohesive, elevated identity across the entire camp grill lineup for the future
images © Camp Chef & CoCreatify
the coCreatify team helped Camp Chef modernize the way it brings products to life with the focus being right where it should be, squarely targeted at the consumer. thank you to Reini and the team for the creative direction in building the consumer minded foundation to help lead Camp Chef into the next chapter of an already successful future.
Steve McGrath
VP Marketing, Camp Chef & Primos
bushnell
simplify & amplify
applied services
product strategy
product gameplan
bringing together diverse playgrounds into a unified product strategy by connecting consumer motivations under one trusted brand roof
images © Bushnell & CoCreatify
The insights and process CoCreatify brings toward consumer markets is top notch. The understanding of manufacturing, go to market strategy and consumer use-case guided our brands to define efficiency in go-forward working, while walking away from employee bias and “talking to ourselves.” We will continue to work with CoCreatify for all our brands.
Jason Tillinghast
VP, Head of Bushnell & Stone Glacier
Simms
solidify the leading position
applied services
product strategy
product gameplan
showcasing how to bring a core brand closer to a broader audience without losing its sharpness
images © SIMMS & CoCreatify
coCreatify is accelerating our effort to integrate consumer centricity into product creation and go-to-market initiatives.
Ben Christensen
Head of Simms
as one of the world's most recognized motorcycle brands, REV´IT! stands for excellent design, performance and innovation and is growing rapidly and steadily
images © REV´IT!
CoCreatify supported us with their broad experience in premium outdoor brands, helping us make strategic choices that will shape our future.
Ruud Van Berlo
HR Manager REV´IT!
1OF1
roadmap for next level business targets
applied services
product gameplan
uncovering hidden potentials and turning into a bold, actionable strategy - across brand, product, audience, and beyond
images © 1OF1 2024
coCreatify has shown us with great methods and tools how to gain clarity in our processes, enabling us to perform better as a team.
Stefan Probst
CEO 1OF1
